Wayfair LLC
Updated Jul 26, 2026
Wayfair Fake Sale Price Lawsuit: Case Status
Wayfair shoppers allege its crossed-out regular prices created misleading sales for items that rarely sold at full price. No settlement exists.
Key facts
- Claim deadline
- TBD
- Potential payment
- Payment varies
- Proof requirement
- TBD
- Status
- Upcoming
Eligibility
Who may qualify?
Check the covered dates, products, locations, and other official terms before you file.
- You purchased products on Wayfair’s website in the United States.
- The products were advertised with a “sale” or percentage‑off price alongside a higher strikethrough price.
- Wayfair represented that the sale price was a limited‑time discount off its regular price.
- In reality, the products were always or almost always offered at the purported sale price and either never or almost never at the higher strikethrough price.
Case overview
What this settlement is about
This is a proposed class action, not a settlement. Plaintiff Pooja Prakash claims Wayfair's advertising strategy centers on showing shoppers a discounted 'sale' price next to a crossed-out, higher 'regular' price — creating the impression of a limited-time deal. But according to the lawsuit, Wayfair allegedly rarely or never actually sells these products at that higher struck-through price. Instead, the complaint alleges items are typically listed at the supposed sale price nearly all the time, turning the strikethrough figures into what the suit calls 'false reference points' meant to exaggerate how good the discount looks.
