MAC Cosmetics
Updated Jul 26, 2026
MAC Virtual Try-On Privacy Lawsuit
An Illinois privacy lawsuit alleges MAC’s virtual try-on tools scanned shoppers’ faces without the notice and consent state law requires.
Key facts
- Claim deadline
- TBD
- Potential payment
- Up to $5,000
- Proof requirement
- TBD
- Status
- Upcoming
- Settlement fund
- $5,000
Depends on the number of valid claims and court approval; not yet finalized.
Eligibility
Who may qualify?
Check the covered dates, products, locations, and other official terms before you file.
- Must be an Illinois resident
- Must have used MAC’s in-store or online virtual try-on tool
- Must not have provided written consent for biometric data collection
Case overview
What this settlement is about
A lawsuit filed by Fiza Javid accuses MAC Cosmetics of running afoul of the Illinois Biometric Information Privacy Act (BIPA) through its virtual try-on features, offered both in stores and online. According to the complaint, MAC used facial recognition technology to power these tools but never obtained the informed consent BIPA requires before collecting shoppers' biometric data. The suit further alleges that MAC failed to tell customers how their facial data was being gathered and did not maintain a publicly accessible policy explaining how long that data would be kept or when it would be destroyed. The case is now pending in the Circuit Court of Cook County, Illinois, Chancery Division, where Javid is seeking statutory damages, attorneys' fees, and equitable relief on behalf of affected consumers.
