JetBlue Airways Corporation
Updated Jul 26, 2026
JetBlue Personalized Fare Pricing Lawsuit
JetBlue faces claims that it used traveler and behavioral data to personalize higher fares without adequately telling customers.
Key facts
- Claim deadline
- TBD
- Potential payment
- Payment varies
- Proof requirement
- TBD
- Status
- Upcoming
Eligibility
Who may qualify?
Check the covered dates, products, locations, and other official terms before you file.
- Nationwide Class: Natural persons in the United States who used JetBlue’s website and/or mobile application and whose communications and/or data were shared with third parties during the applicable statutory period.
Case overview
What this settlement is about
A proposed nationwide class action filed in the U.S. District Court for the Eastern District of New York alleges that JetBlue partnered with third-party vendors, including FullStory and PROS, to harvest visitors' personal and behavioral data from its website. According to the complaint, JetBlue then used that data to run a form of 'dynamic surveillance pricing' — adjusting airfares upward based on individual consumer behavior and characteristics — without adequately disclosing this practice in its privacy policy or cookie banner. The lawsuit brings claims under the Electronic Communications Privacy Act and New York consumer protection statutes, and seeks damages, restitution, disgorgement, injunctive relief, and other remedies on behalf of the proposed class.
